On February 21, 2023, Yury Petruchenya, Director General of RUE Beltelecom, and Vladimir Bazanov, Chairman of the Belarusian Football Federation Association, signed a cooperation agreement. This means that the joint work of the telecommunications operator and ABFF will continue in 2023. The start of the new season is given in a beautiful historical place - Mir Castle.
Beltelecom, as the founder of the YASNAe TV channel, received exclusive rights to broadcast matches of Belarusbank - Major League in the 2023 season, as well as key matches of the first league.
Yury Petruchenya, General Director of RUE Beltelecom:
– Since 2019, we have come a long way of qualitative growth. During this time, the YASNAe TV channel has firmly established itself in the top ten of the rating on the ZALA platform, has won the attention of sports fans, including fans of Belarusian football. Our technicians and creative team have worked hard to offer quality content to viewers. As a result - good TV ratings and attention of the Internet audience, and most importantly - a growing interest in our national championship.
Cooperation between the operator and the Football Federation was not limited to television broadcasting. The partners developed the telecommunications infrastructure at the largest sports grounds in Belarus and introduced digital services.
In cooperation with the Football Federation, the television project “Clearly About Football” will be further developed. The fourth season of the program starts in February. All episodes of the project can be viewed on our YouTube channel.
Congratulations to all athletes, coaches and football fans on the start of the season. We wish you spectacular matches and vivid impressions from your favorite game. And we will follow the success of the teams together with the Yasnae TV channel!
